Email Marketer's Library
We polled our colleagues, analyzed 100+ email marketing tools, and picked only the best ones. They are grouped into sections so that you can easily navigate this guide. Here you will find everything you may need to build an effective email campaign: from crafting a master template to analyzing the results.
Building a list
The fastest way to build a quality contact list is a subscription form on your website. Here are several good tools.
| Tool | Description |
|---|---|
| Hello Bar | Service for creating pop-ups on your website. Such subscription forms help you build your own email list. A free plan is available. Interface language is English. |
| JumpOut | Russian service with advanced pop-up targeting for list building. Integrates with many other services. A free plan is available. |
| LPgenerator | Convenient tool for creating landing pages. The platform offers full functionality for managing landing pages on the web. |
| Mailmunch | English-language service for creating pop-ups to collect contacts. Flexible settings, good analytics, and extensive functionality. A free plan is available. |
| Sumo | Service for collecting email addresses and embedding forms and widgets on your website. The free version offers unlimited addresses, customization, targeting, analytics, and other handy tools. |
| Tilda | Tool for creating landing pages: ready-made designs, a block library, responsiveness, and more. |
List verification
Your contact list needs regular cleaning from duplicate, nonexistent, and incorrectly entered addresses, as well as spam traps. Many services can do this. Almost all of them are paid, but each offers a trial period or a fixed number of free checks. We have picked only the very best 
| Tool | Description |
|---|---|
| BrightVerify | Reliable English-language service for checking email addresses for validity. |
| Mailvalidator | Powerful email validation tool that integrates with many marketing platforms. |
| Mailfloss | This service automatically removes invalid email addresses from your list. You only need to connect it to your platform. |
| QuickEmailVerification | Online platform for email address validation. Up to 100 contacts can be checked per day. |
| Zerobounce | Free verification of 100 addresses is available. |
Image tools
This section is split into subsections. Here you will find free stock photo websites with great images, convenient screenshot programs, and graphics editors that will make your work a little easier.
Stock photo websites:
Working with screenshots:
Graphics editors and illustrators
Vector
Raster
Simpler graphics editors, plus animation services
Email template tools
In this section, we have put together several services for creating professional and responsive email templates. No HTML knowledge required.
| Tool | Description |
|---|---|
| Altcraft Platform | Our platform already includes a built-in online message editor. You can prepare templates for all communication channels: email, SMS, mobile/web push. |
| Beefree | Another online email template editor. Interface language is English. |
| Stripo.email | Online service for creating professional and responsive email templates. It integrates with all popular ESPs. |
Testing email campaigns
To make sure your subscribers see the same beautiful email as you do, test it before sending. Here are several services for that.
| Tool | Description |
|---|---|
| Email on Acid | Here you can see how your email will render across 70 email services and devices. Bonus: check whether your campaign will pass spam filters. |
| FreeFormatter | Service for checking HTML and JSON code for errors. |
| Litmus | Shows how your email will look across different devices and email services. Its only downside is that the service is paid. |
| PutsMail | Validation of email HTML code. |
Checking subject line effectiveness
Test your subject lines and find out how appealing they are to a customer hypothetically with the Email Subject Line Tester and Subjectline services.
Checking DNS and SPF records syntax
Before launching a campaign, check the syntax of DNS and SPF records.
| Tool | Description |
|---|---|
| Dnsquery.org | Checks whether DNS records are available to mailbox providers. |
| Spf-policy-tester | Here you can check the syntax of your domain's SPF record. |
Deliverability testing tools
| Tool | Description |
|---|---|
| Mail-tester | The service runs your email through the SpamAssassin algorithm, which checks it for spam signals. It also checks the syntax of SPF, DKIM, ADSP, and DMARC records. |
| SendForensics | Service with a detailed report: it assesses deliverability across different mailbox providers, checks content and markup for errors, tracks domain reputation over time, checks GDPR compliance, and more. Note that such in-depth analysis is only available in the paid version. |
| GlockApps | The service checks email content for spam and shows deliverability across different email services. The service is completely free. |
Postmasters
Postmasters track email campaign results: how many emails were delivered, how many went to spam, how many received complaints, etc. Postmaster registration is required if you plan to deliver large volumes: more than 10,000 emails per day.
| ISP | Link |
|---|---|
| AOL + Yahoo | https://postmaster.yahoo.com |
| Comcast | https://postmaster.comcast.net |
| Facebook* | https://www.facebook.com/postmaster/index/ |
| https://gmail.com/postmaster | |
| Mail.ru | https://postmaster.mail.ru |
| Outlook | https://sendersupport.olc.protection.outlook.com/pm/postmaster.aspx |
Website activity tracking
To personalize your email campaigns, you need to know your users' online behavior and preferences. This data is also required for proper marketing automation.
| Tool | Description |
|---|---|
| Altcraft Pixel | HTML or JavaScript code that tracks user actions on your website. With its help, you can get a report on your customers' goal completions. |
| Leadfeeder | With a free plan, you can track representatives of different companies visiting your website. |
| Page Analytics | A simple Chrome extension that helps you see how users interact with your website. |
| SimilarWeb | Online service for obtaining the most important insights about your website visitors. |
Surveys in emails
Ask your subscribers directly about their attitude to your brand through surveys in the email body. We have collected several services that fit this purpose.
| Tool | Description |
|---|---|
| Altcraft Forms | Our platform offers a convenient tool for creating forms and surveys. Build a form in the builder, then place it on a page of your website or share the form link with your subscribers. |
| Anketolog | https://anketolog.ru/ |
| Google Forms | https://www.google.com/forms/about/ |
| Microsoft Forms | https://forms.office.com/ |
| SurveyMonkey | https://ru.surveymonkey.com/ |
| Survio | https://www.survio.com/ru/ |
| Typeform | https://www.typeform.com/ |
For inspiration
Burnout can catch up with anyone. Bookmark these services to be ready for it.
| Tool | Description |
|---|---|
| Stripo.email collection | Email campaign designs for every topic. |
| Email-competitors | A collection of email campaigns. Stay on trend! |
| Here you can find boards with email campaigns on various topics or simply look for inspiration in beautiful images. | |
| Really Good Emails | Another library of beautiful and converting emails. |
Useful learning resources
| Resource | Description |
|---|---|
| Altcraft blog | We are confident that our blog has many useful and interesting materials on marketing automation and beyond. |
| EmailSoldiers agency blog | They write about email and content marketing in an engaging way, with no fluff. |
| EMAILMATRIX agency blog | Engaging and useful articles on email marketing, email design and layout, content marketing, analytics, and more. The team also shares useful services, marketing lifehacks, and book picks in their notes. |
| Texterra blog on marketing | Here you will not only improve your email marketing knowledge but also expand into other areas of internet marketing. Convenient filtering system on the website. |
| Dan Kennedy "The Ultimate Sales Letter" | You can learn how to create a sales letter from this book. It focuses on writing clear and effective copy. Together with the author, you will go through 28 steps from idea to advertising masterpiece. |
| Dmitry Kot "E-mail marketing. The Definitive Guide" | A useful book for email marketing beginners. |
| Leonid Nikolaev "Delivery to Inbox - God Level" | If you already understand the path an email takes, we recommend reading this book. |
*The Meta organization, which owns Instagram, Facebook and WhatsApp products, has been declared as extremist and banned in Russia.