Multivariate testing
Multivariate testing, also known as MVT, or A/B/n
testing, is a campaign that allows you to send multiple message
templates (up to 8) to a part of the audience to compare their
effectiveness. After that, the winning template is selected and sent to
the rest of the audience. When the message is sent to each of the
recipients, the campaign will end in the same way as a
broadcast. To create a new multivariate test campaign, select Campaigns → Multivariate testing and press the + Create button. Also, you can use the campaigns calendar to create a new multivariate testing campaign. |
General settings
In general settings you can specify the campaign name, its description, tags to be associated with it and stats SubID. There is a toggle switch to activate the campaign in the right corner:
Campaign settings
The following information is defined in campaign settings:
- communication channels (Email, SMS or Push),
- subscribers,
- several templates with content,
- audience size for testing,
- selection of winner template.
Channels
On the first tab, you can select the communication channel you want to use. This channel must be available in at least one subscription resource. The resource is selected on the next tab.
For Email sending, you can use the field with the main subscriber contact information — Email field.
Subscribers
On the Subscribers tab you can choose a resource to send messages from and an audience you want to communicate to. It can be a database or a segment.
Campaigns are sent to customers who subscribe to a certain resource. Please, make sure that message recipients are subscribed to the resource before mailing.
In the Audience part for testing block, you set an audience part, that will receive several content kinds for comparing templates efficiency.