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Documentation for version v72

v2025.3.73

v2025.3.73.1 – Attributes, GCG stratification, Scenario improvements​

Added​

Attributes​

Attributes have been added for platform entities. Attributes are special custom fields added to platform entities. They represent a specific parameter with a set of possible values.

With attributes you can:

  • search and organize objects;
  • select campaigns and scenarios for segmentation;
  • insert values into content and API requests.

Learn more about attributes in this section.

Stratification in GCG​

Now you can configure stratification for the global control group. Stratification is a method of randomly selecting profiles with prior division of the audience into subgroups (strata) based on specified characteristics. The audience is split into groups so that each of them reflects the composition of the whole population.

From each group, a portion of profiles is randomly selected proportional to the size of that group. This helps to form a control group with the same distribution of characteristics as the test group, making campaign results more accurate. Stratification setup is described in the relevant article of the documentation.

New Scenario element "Event Waiting"​

A new scenario element has been added — the "Event Waiting" operator. It stops the profile flow until a specific action is performed. As soon as any of the specified events are registered by the platform, the profile moves to the next element along the corresponding branch. If the event does not occur within the specified time, the profile follows another branch.

With this element, you can configure reactivation chains or, for example, an abandoned cart scenario. Read more about the element here.

Profile limiter in the "API Call" element​

For the "API Call" scenario element, it is now possible to limit the number of profiles passing through this node within a certain period of time. This is necessary to avoid overloading the external services that we call from the scenario. The limiter mechanism is based on the "leaky bucket" algorithm. Learn more in the corresponding section of the article "Scenario elements".

Improved​

  • Optimized the performance of proctask and procintegras processes.
  • Updated the CSS inliner in message templates and campaigns.

Other​

  • Various UI/UX issues in the platform have been fixed.
  • Retry counters in senders now correctly display the queue.
  • Fixed errors that occurred when trying to create and save a multivariate test.
  • Display and filtering of senders in the Admin Panel now works correctly.
  • Fixed an error that prevented searching for profiles in a specific scenario element. JSON content linked to this profile in the element now opens without errors.
  • SQL export to segments works correctly again.
  • Fixed errors related to generating and displaying template previews.
  • Added the ability to save a connector to an external database with SSL connection without specifying certificates.
  • Analytics for goals with slashes in the name is displayed correctly again.
References

v2025.3.73.1: PL-18644 PL-18219 PL-18646 PL-18645 PL-18715 PL-18218 PL-18220 PL-18217 PL-18452 PL-18224 PL-18228 PL-18344 PL-17534 PL-18216 PL-18802 PL-18149 PL-18309 PL-18133 PL-18184 PL-18082 PL-17559 PL-18772 PL-16592 PL-18913 PL-18978 PL-18338 PL-18867 PL-18899 PL-18885 PL-18537 PL-18072 PL-18864 PL-18861 PL-18875 PL-18825 PL-12690 PL-18240 PL-16060 PL-18944 PL-18878 PL-18873 PL-18722 PL-18832 PL-18881 PL-15383 PL-18351

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