Web Push

tip

Setting up mobile push notifications is described in the corresponding article.

Web Push is notifications sent through a browser. They are displayed on the user's device in the corner or top of the screen, even if the browser window is inactive. Web Push differs from Mobile Push by the sending source: Web Push comes from websites, Mobile Push — from mobile applications.

How Subscription Works

• The user visits the website and subscribes to notifications
• The browser requests permission to display push
• Upon agreement, a Service Worker is registered
• The user receives a push token
• The token is saved in the profile for future sending

A push notification can contain:

• Title — similar to an email subject
• Body — message text
• Icon — image in the notification
• Link — redirect when clicking on the push

Web Push Providers

Provider	Browsers	When to Use
Firebase Cloud Messaging	Chrome, Firefox, Opera, Yandex Browser, Samsung Internet	Main provider for Chromium browsers and Firefox
Mozilla Services	Firefox	Direct sending to Firefox without Firebase
Safari / APNs	Safari	Safari browser on macOS

info

Sending to Firefox is possible both directly via Mozilla Services and through Firebase Cloud Messaging.

Rich Push

Rich Push allows adding extended elements to a notification: banners, buttons, adaptive links, and deeplink. Setup is available when creating a template.

For more details, see the article Push Templates.

Quick Start

1. Resource and website setup — preliminary settings, resource, SDK, subscription code
2. Provider setup — selecting providers for browsers
3. Subscriber data transfer — profile and event import

Additional Resources

• Migration to Altcraft — transferring subscriptions from other services
• PWA Push — push notifications for PWA applications
• First Web Push Mailing — step-by-step guide
• SDK Methods Reference — Web Push SDK methods

First Web Push Mailing

Resource and Website Setup

Web Push Providers

Overview of providers for sending Web Push notifications to different browsers.

Transferring Data to the Platform

Learn how to transfer user data using Web Push notifications.

Web Push SDK Methods

Detailed information about Web Push SDK methods and examples of their usage.

PWA and Push Notifications

Migration and Subscription Transfer