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Campaigns calendar

Altcraft campaigns calendar is our ultimate solution for organizing your marketing campaigns.

It empowers your business with a strategical overview of the situation and an efficient marketing communications planning framework.

Campaigns calendar в displays launch time for all your marketing campaigns during the custom period of time:

  • Broadcasts — one-time massive mailings

  • Regulars — periodic mailings

  • Multivariate testing (A/B/n) —massive mailings that allow you to select content mailing by best efficiency

Also, from the calendar, you can create a new campaign of any type, including a trigger campaign, which does not have a fixed launch time.

To access the calendar, in the main menu select Campaigns → Calendar.

Viewing campaigns information​

The calendar displays information about future and past campaigns. If you perform massive mailing divided into several parts, every part will be displayed in the calendar. It can help you to control the loading of your sender and network, and email provider limitations.

For every campaign, launch time, campaign type and name, and used channels are displayed. Three display modes are available:

  • Month — this option displays information about all launches in a month. For every day, three first campaigns are shown. If there are more than three launches in a day, a link to detailed information will be shown in the bottom part of the tile.

  • Week — this option displays information about all launches in a week. Campaigns are grouped by launch day and time.

  • Day — this option displays information about all launches on a separate day.

Click a campaign label to view details of a campaign. You can clone or edit the campaign and see the campaign summary:

  • Campaign name
  • Message template
  • Database or segment
  • Activation date and time
  • Communication channel
  • Campaign creator
  • Creation date
  • Resource

In month view you can see all active campaigns for a specific month. Use < and > buttons to switch months.

Creating a new campaign​

You can create a campaign at any time from the calendar interface. Select first launch day, click an empty space in the calendar for that date, and press + Add campaign in the popup.

The selection panel with all 4 campaign types will open. When you press on the type you want, the editing form will open.

Sending date will be preset in the campaign editor, though you can change it as you wish.

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