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  • Settings
  • Connections
  • Connection to Google Ads

Connection to Google Ads

The connection links a Google Ads account with Altcraft Platform. The Google Ads integration can then be configured to synchronize Altcraft static segments with Google Ads audiences.


Step 1. Creating a Google app​

Connecting to Google requires Google app data. If no app exists yet, create one at https://console.cloud.google.com/. Navigate to APIs & Services —> Credentials. Click Create credentials —> OAuth 2.0 Client ID and select the Web application type.

tip

Instructions for creating a Google Ads manager account — follow this link.


Step 2. Creating a connection in Altcraft​

Open Settings —> Connections. Select the connection type Google Ads. Click Create:


Enter the connection name and, if necessary, a description:


Enter the app data: Application ID (Client ID) and Secret (Client Secret) — click the required OAuth 2.0 Client ID in Google Cloud:


In the Authorized redirect URIs block in Google Cloud, add the URI received in Altcraft Platform. Save the changes:


To get the token, sign in to the Google Ads manager account. Open Tools and Settings —> API Center and copy the Developer token:

tip

More about obtaining the token — in the Google documentation.


Step 3. Initializing the connection​

Save the connection by clicking Apply. The Connect button appears — click it. A redirect to Google occurs — authorize and confirm access rights:


Step 4. Selecting a Google Ads account​

Select the ad account for interaction through the created connection:

The connection is ready to use. Proceed to configuring the Google Ads integration.

Connection statuses​

StatusDescription
Ready to workThe connection is configured and can be used to upload static segments to Google Audiences.
ConnectingThe connection process is in progress. Possibly, the Google authorization was not completed and access rights were not granted.
ConnectedThe connection is not fully configured; additional steps are required. For example, a Google account must be selected.
ErrorAn error occurred while working with the API. Make sure the user has access rights.
Connection errorAn attempt to configure the connection ended with an error.
Last updated on Sep 6, 2026
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Connection to Facebook Ads
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Connecting to Yandex.Audience™
  • Step 1. Creating a Google app
  • Step 2. Creating a connection in Altcraft
  • Step 3. Initializing the connection
  • Step 4. Selecting a Google Ads account
  • Connection statuses
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