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Channel report

Description​

The channel report provides data on all events that are tracked in campaigns: sends, deliveries, opens, clicks, etc. You can get information either for one channel or for all of them at once. It is possible to group data according to various attributes, drill down into the report or use filters to get only the information you need. You can also compare metrics, for example, for different time periods or for different templates.

Get started by selecting Analytics → Channels in the main menu.

Report settings​

Channel report settings include:

  • grouping data,
  • adding filters
  • saving the report.

On the right you can see the following buttons:

— open a list of ready-made reports (system and saved);

— export the report in csv or xlsx formats;

— assign access groups.

Grouping data​

By default, the report is built for all channels — Email, SMS, Push, Telegram, WhatsApp, as well as custom ones. To get data for a specific channel, select it in the "Report by" field.

Next, set a period. You can set the date range in the calendar manually or choose one of the presets.

Select the attribute by which you want to group the data in the report. After that, you can detail the grouping by selecting the attributes one by one in the "in which to show" field. Grouping is possible up to three levels.

You will see the attributes for grouping in the window on the right. They are divided into three categories:

  • Date and time. Group data by hours, days, weeks, months, quarters and years.

  • Channel. Group by platform objects (resources, scenarios, campaigns, segments, etc.).

  • Event. Group by link, domain, domain group, or provider.

Adding filters​

Filters are useful when you need to view data for specific days, campaigns, templates, etc. Using filters, you can remove data from the report that does not meet certain conditions. Filter categories are the same as grouping categories:

Date and time​

Available filters:

  • Hours (24)
  • Days
  • Weekdays
  • Weeks
  • Month
  • Quarters
  • Quarters by years
  • Years
tip

Use these filters to add or exclude data for a certain period of time from the report. Such filters are convenient to view statistics for certain days, or to remove statistics for holidays and weekends from the report. You can also exclude data collected during a period when there was technical work on your side and campaigns were not sent.

Channel​

Available filters:

  • Channels — the filter is used to display data for a specific channel, if the report was built for all channels.

  • Resources — statistics on all campaigns launched within the resource.

  • Workflows — statistics on all campaigns launched as part of an automation scenario.

  • Campaigns — statistics for specific campaigns.

  • Databases — statistics on campaigns whose recipients are included in the selected database.

  • Segments — statistics on campaigns whose recipients are included in the selected segments.

  • Templates — statistics on all campaigns that use the selected templates.

  • Senders — virtual senders.

tip

The campaign filter will help you get data only for a certain type of campaign. For example, if you want to analyze the performance of trigger campaigns, select the appropriate campaigns from the list. To search for the desired campaigns, you can enter their name or id in the search bar or specify tags.

To see the metrics for campaigns with a specific tag, switch Select some to Select by tag. This option is provided for any object in the "Channel" category.

Event​

Available filters:

  • Vendors — add or exclude campaign statistics depending on the value of the Vendor field in the profile.

  • Domain groups — data on emails sent to a certain domain group (Gmail, Hotmail, Yandex)

  • Domains — data on emails sent to a specific domain (gmail.com, example.com, altcraft.com, etc.)

  • Links — campaign events associated with specific links in the template. Links are selected by the name attribute.

tip

In case of deliverability issues, you can view data for each ISP by setting up a filter by domain group.

If you don't want the report to include the data of recipients who have your corporate email, select the filter by domain, enter the corporate domain and exclude it.

Сlick "Add filter" to filter the data. In the window on the right, you can choose which data to include in the report.

If you need to remove some data from the report, click on the "Exclude" switch in the upper right corner.

After setting the filter, click "Apply" at the bottom of the page.

The added filters will be displayed in the report. There is no limit to the number of filters you can use. Click     to remove the filter.

Saving a report​

You can save the current report settings. To do this, edit the name of the report (the default is "All Channels") and click the "Save" button. This is useful if you frequently query data using the same groupings and filters.

The saved report will be available to all users within group visibility.

Click     to open the list of reports. In a new window you will find default (system) and saved reports. Click on the name of the report to view it.

To delete a saved report, click    . However, you cannot delete the report that you are currently viewing.

Viewing a report​

The report includes a table with data and a corresponding diagram. The chart can be collapsed by clicking on the "Hide diagram" button.

Diagram​

The chart displays data based on grouping. When the report is grouped by days, weeks and quarters, the diagram shows the dynamics of changes in the metrics for the selected period:

When grouped by hour, day of the week, month, year, or channel and event, the chart shows the ratio of quantitative or percentage metrics in the selected period:

When you hover over the chart, you can see the exact figures.

The header contains the metrics displayed on the chart. Any column of the table can be displayed on the diagram, but the maximum number of indicators is 7. Click the metric to hide it.

Data table​

The table contains quantitative and percentage metrics of campaigns (sends, deliveries, clicks, unsubscribes, complaints, etc.). Description of metrics can be found below.

Metrics are grouped based on the report settings. Depending on the details of the grouping, the table structure may have nested elements.

For example, if you set "Group by days, in which to to show Resources, in which to show Campaigns", the table will display the following data:

To add a new metric to the table, hover over the column name and click   . Select a metric from the list. If you want to remove a column, click   .

To move a column to another part of the table, you need to hover over the column name, hold down the left mouse button and drag the column to the desired position.

Other options:

— switch quantitative metrics to percentages;

— display a column on a diagram.

Comparing data​

The comparison mode allows you to see data on several objects at the same time. For example, you can compare the performance of two templates or evaluate the change in campaign metrics from period to period.

To switch to the comparison mode, select the objects in the table that you want to compare. Click "Compare". It is possible to compare objects at different nesting levels.

The comparison mode also contains a chart and a table with metrics. In the diagram, the metrics for each object are grouped together.

The first object in the table is the comparison column. Other objects are compared with this object. The percentage increase or decrease of the metric is calculated relative to this object. To change the comparison column, click     and select a different object.

To go back to the general mode, click ← Comparison mode.

Report metrics​

MetricChannelDescription
SendAllThe total number of messages sent through all channels.
UndeliveredAllThe total number of messages sent but not delivered through all channels.
Undelivery rateAllThe percentage of undelivered messages through all channels.
DeliveredAllThe total number of delivered messages through all channels.
Delivery rateAllThe percentage of messages delivered through all channels.
OpenedEmail
Push		The number of open messages.

If the same profile opens a message multiple times, each open is counted.
Uniq. openedEmail
Push		The total number of unique message opens through all channels.

If the same profile opens a message multiple times, only one open is counted.
Open rateEmail
Push		The percentage of recipients who opened the email or push.

(Uniq. opened / Delivered ) * 100%
RepliedEmailThe number of replies to an email.
ReadEmail
WhatsApp
Viber		The number of emails read.

An event is logged if the recipient opens the message and views it for at least 8 seconds.
Uniq. readEmailThe number of unique reads of an email.
Read rateEmailThe number of unique reads of an email.

(Uniq. read / Delivered) * 100%
GlancedEmailAn event is logged if the recipient opens the email and views it for less than 4 seconds.
SkimmedEmailThe event is logged if the recipient views the message for 4 to 8 seconds.
Content clickedAllThe number of clicks in any part of the message, including clicks on links.
Uniq. content clickedAll, but
Telegram Group		If the same profile clicks on any part of the message multiple times, only one click on the content is counted.
Link clickedEmailThe number of clicks on links in the message.
Uniq. link clickedEmail
Telegram Bot
WhatsApp
Viber		The total number of unique clicks on links in messages.
Content CTRAll
but Telegram Group		The percentage of clicks in any part of the message out of the number of delivered messages.

(Uniq. content clicked / Delivered) * 100%
Content CTOREmail
Push		The percentage of clicks in any part of the message out of the number of opens.

(Uniq. content clicked / Uniq. opened) * 100%
Link CTREmail
Telegram Bot
WhatsApp
Viber		The percentage of clicks on a link within a message out of the number of delivered messages.

(Uniq. link clicked / Delivered) * 100%
Link CTOREmailThe percentage of clicks on a link within a message out of the number of opens.

(Uniq. link clicked / Uniq. opened) * 100%
Camp. errorsAllCampaign errors.
Deliv. errorsAllSending errors.
SuppressedAllThe number of messages that were not sent because the recipient's email address or phone number has previously been included in the suppression list.
Policy offencedAllThe number of violations of the sending policy.
SoftbouncedEmailThe number of emails not delivered due to the inbox being full or the recipient's mail server being temporarily unavailable.
Softbounce rateEmailThe percentage of emails not delivered due to the inbox being full or the recipient's mail server being temporarily unavailable.
HardbouncedEmail
SMS
Push		The number of messages that were not delivered due to an invalid email address, phone number, or push subscription ID.
Hardbounce rateEmail
SMS
Push		The percentage of messages that were not delivered due to an invalid email address, phone number, or push subscription ID.
ComplainedEmail
SMS
Push		The number of messages marked as spam by recipients.
Complains rateEmailThe percentage of messages marked as spam by recipients.

(Complained / Delivered)*100
SubscribedAll
but Telegram Group		The number of subscriptions to resources in any channel.
UnsubscribedEmail
SMS
Push
Viber		The number of unsubscribes from resources, i.e. clicks on the unsubscribe link in the message.
Uniq. unsubscribedEmail
SMS
Push		The percentage of unique unsubscribes from resources.
Unsub to deliv rateEmail
SMS
Push		(Unsubscribed / Delivered) * 100%
Unsub to open rateEmail
Push		(Unsubscribed / Opened) * 100%
Undefined-Unable to determine reason for non-delivery.
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