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  • Segmentation
  • Segmentation Conditions
  • Segmentation by external data

Segmentation by external data

Segmentation rules can request data for profile selection from an external source. This allows you to automate segmentation by many fields and reduce the number of repetitive conditions in a segment.

External sources can include:

  • Web service APIs
  • External SQL databases
  • Uploaded files
  • Manually entered lists
Segmentation by external dataSegmentation by external data

Segmentation by external data

Segmentation by external SQL tablesSegmentation by external SQL tables

Segmentation by external SQL tables

Recommendations for segmentation by external dataRecommendations for segmentation by external data

Recommendations for segmentation by external data

How to properly design external data marts and optimize queries for fast segmentation.

Last updated on Jul 31, 2026
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