User documentation
Getting Started
An introductory article for getting started with Altcraft Platform and understanding the logic of data and communications.
FAQ
Compiled responses to frequently asked questions about using Altcraft Platform.
Altcraft glossary
Explaining common terms in Altcraft Platform.
Profiles and databases
Guiding you through the process of building a customer database and managing subscriptions.
Communication channels
Describing how to create Email, SMS, Push mailings, as well as send messages to messengers.
Segmentation
Segmenting the database based on customer profile data, action history, and external data sources.
Message templates
Creating personalized messages for all communication channels using dynamic content.
Mailings
Setting up regular mailings, broadcasts, triggers, and conducting MVT tests.
Campaigns
Gathering different marketing activities in one place to manage them with a unified strategy. Create, track, and adjust everything in a single window
Automation scenarios
Explaining how to build scenarios and automate the customer's journey.
Market
Leveraging order and product data for communication with your subscribers.
Loyalty programs
Explaining how to create promo codes and send them to subscribers.
Reports and analytics
Providing insights into assessing the efficiency of marketing efforts through various tools.
Integrations
Connecting the platform to other services like advertising platforms and messengers, and more.
Weblayers
Configuring Tag Manager, creating pop-ups and web forms for the site.
Settings
Configuring the platform account, creating users, and managing access.
API requests: where to start
In this chapter we explain what API requests are and why it can be usefull for a marketer to understand them.
Changelog
Sharing the latest updates in Altcraft Platform.
Documentation archive
This page contains archives of documentation for previous versions of the platform. The documentation is available in PDF format.
