In-App

In-App is a communication channel for displaying banners and other content inside a mobile application. In-App content is launched through placements and is shown to users while they are in the application.

In-App is a separate channel, not a variant of Mobile Push. The key difference: In-App content only appears when the user is actively using the application, whereas push notifications arrive regardless of whether the application is open or not.

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In-App content is only launched through placements. It is not used in broadcasts, regular, triggered mailings, or A/B/n tests.

In-App Features

• In-app display — content is shown on predefined screens, when the application comes to the foreground, or by a user trigger.
• Screen filtering — a placement can show content only on specific application screens.
• Personalization — content adapts to profile data after user authentication.
• Interaction events — the platform registers opens, closes, on-screen actions, and time spent on screen.

Prerequisites

1. Mobile application — Android, iOS, or React Native.
2. Altcraft mSDK integration — the SDK must be integrated into the application.
3. Resource with an In-App channel — application versions and screens are configured in the resource.
4. Profile subscriptions to In-App — created via mSDK, or manually/during import if a Device ID value is provided. Required only for personalized displays. If In-App needs to be shown to all users without authentication and recording subscriber data in profiles, subscriptions are not needed.
5. In-App template — content is created using the block editor.
6. Placement — In-App content is only launched through placements.

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You also need to add an S3 storage and bind it to your account. If you use the On-Premises version, detailed instructions are available here. If you use the cloud solution, contact Altcraft technical support.

For more information on creating and launching your first placement, see First In-App Placement.

First In-App Placement

Step-by-step guide to creating and launching your first In-App placement: storage preparation, SDK integration, resource creation, subscriptions, template, and placement.

SDK Setup and Integration

Instructions for integrating Altcraft mSDK for the In-App channel: integration, authentication, subscription, and displaying In-App content.