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Getting Started

Altcraft glossary

Profiles and databases

Subscription resources Managing databases Subscriber profile Profiles import and data update Common Errors When Importing Profiles Scheduled customer data import Managing Data Tables Automatic data collection Bulk customers profiles update Double opt-in subscription Suppression lists Profile relations Profile history export Profile export Creating a static segment based on import results How to open a CSV file Matching Types of fields in the database Global control groups Subscription Manager

Communication channels

- Email: ISP interactions best practices
  - Quick Start Email
  Email: sending domain configurationEmail: setting up and using postmasters
- - First Mobile Push Mailing Настройка и подключение
    Провайдеры Mobile Push
    Apple Push Notification Service Yandex.AppMetrica Firebase Cloud Messaging Huawei Mobile Services RuStore
    Integrate your app with Altcraft
    Обработка и добавление подписки Регистрация событий Провайдеры: структура push-сообщения
  - First Web Push Mailing Resource and Website Setup
    Web Push Providers
    Firebase Cloud messaging Apple Safari Mozilla Services
    Transferring Data to the Platform Web Push SDK Methods PWA and Push Notifications
    Migration and Subscription Transfer
    Migrating push subscriptions from third-party services How to transfer push subscriptions configured for Safari?Migration from OneSignal
- SMS
WhatsAppViber*™
- Telegram Bot Telegram Group
- MAX Bot MAX Group
NotifyCommunication Channels WorkflowРуководство: SMS-рассылка через VK NotifyРуководство: SMS-рассылка через УТШРуководство: push-рассылка через сервис от "Согласие"

Static SegmentsDynamic SegmentsUpdatable Segments
- Segmentation by Profile data Segmentation by Interactions with Entities Segmentation by Activity of the channel Segmentation by external data Segmentation by external SQL tables Segmentation by Profile structure
Best Send Time (BST)Logical operators "AND" and "OR"Recommendations for working with segments

Message templates

- Working in the editor Email template SMS template Push template MAX template Telegram template WhatsApp template Viber template Notify template
- Visual editor interface Adding blocks Elements and their settings Custom blocks Style manager Layer manager
Template fragmentsImage galleryContent personalizationCreating tables based on array elementsBlock editor for email template
- Logical expressions in messages Loops in messages Market variables in templates Using the JSONPath functionality
- Dynamic HTML content Dynamic JSON content Content from SQL database in templates Dynamic API content
Importing and exporting a message templateImporting a template from a third-party serviceExporting a template from Pixcraft

Mailings calendar Broadcast mailings Regular mailing Trigger mailing Multivariate testing Mailing testing Mailing schedule Placement mailing

Automation scenarios

Managing scenarios Nodes of the scenario Classic marketing scenarios Step-by-step welcome scenario guide Scenario for automatic notification of the manager Abandoned cart scenario

Market settings
- How to create a product manually How to import a product from a file Scheduled product import Product and SKU Segments Preparing the YML file
OrdersMarket variables in message templateGuide: how to send an order confirmation email

Loyalty programs

Loyalty programs Loyalty integration with external systems Creating a loyalty program from scratch Basic loyalty program use cases Order Segments Promotion codes

Reports and analytics

Channel reportTraffic report
- Summary report metrics
Cohorts reportLifetime reportFunnels reportGoals reportAudience growth reportClick map reportLoyalty programs reportBounces reportUndeliveries reportReport on global control groups

- Altcraft Action Hooks Action hooks event types Action Hook Message Structure JSON batch request (HTTP POST action hook)Message to RabbitMQ broker Message to RabbitMQ exchanger Message to Kafka broker Test event
- Connecting Altcraft to Albato Launching the welcome scenario using Albato Transmitting event data Setting up a trigger mailing Event registration Google Sheets and Altcraft integration AmoCRM and Altcraft integration
Facebook Ads Manager™Google Ads AudiencesMAXYandex.Audience™VK AdsStatic segment synchronizationYandex AppMetrica™Tilda™Lpgenerator™WhatsAppViber integrationIntegration scopeData Transmitted During SynchronizationNotify

- - General settings Form constructor Appearance Actions and form publication Conditional logic in forms and surveys
  Data analyticsBinding data channel and formsNPS testing
- Goal customer actions and scoring
- Creating and publishing a pop-up Setting up a popup in the code editor Managing pop-ups manually via script Popup analytics Guide: pop-up for push subscriptions Case: Creating a pop-up with the "Wheel of Fortune" widget Basic cases of placing a popup via the Tag Manager
- Configuring and installing Tag Manager Trigger types Variable types Linking a pixel and the Tag manager

Account settingsCustom linksVirtual sendersSending policiesAudit journalTags FAQ
- Two-Factor Authentication (2FA)
- Connection to Facebook Ads Manager Connection to Google Ads Connecting to Yandex.Audience™Connection to 360dialog Connection to Edna Connection to Devino Telecom Connection to SMSTraffic Connection to VK Ads™Connection to MTS OmniChannel Custom Authentication Connection OAuth2 connection Basic Authentication connection Token Authentication connection Connection to Rapporto MAX connection Connection to Notify
Attribute settings

API requests: where to start

Import or update a profile Trigger mailing launch Engage profile in scenario

v2026.2.77 v2026.1.76 v2025.4.75 v2025.4.74 v2025.3.73 v2025.2.72 v2025.1.71 v2024.4.70 v2024.3.69 v2024.2.68.2 v2024.1.68

Documentation archive

Email Marketer's Library

Working with Campaigns Local control groups (LCG)Stratification Violation Error Audience expansion Audience building

Communication channels
Push Channel
Mobile Push
Провайдеры Mobile Push
Firebase Cloud Messaging

Firebase Cloud Messaging

Когда использовать

Firebase Cloud Messaging (FCM) — основной провайдер для отправки push-уведомлений на устройства Android и iOS. Используйте FCM, если:

вы настраиваете push для Android-приложения
вам нужна универсальная настройка для обеих платформ
вы не используете специфичные провайдеры (AppMetrica, Huawei, RuStore)

Что нужно до настройки

Создайте аккаунт в Google Firebase Console: https://console.firebase.google.com/
Создайте проект Firebase и зарегистрируйте приложение:

Получите следующие данные из Firebase Console:

Ключ API для веб-приложения (Web API Key) — раздел Общие настройки
Идентификатор проекта (Project ID) — раздел Общие настройки
Ключ сервера (Server key) — раздел Cloud Messaging
Идентификатор отправителя (Sender ID) — раздел Cloud Messaging

Web API Key

Если Web API Key не отображается, перейдите в раздел Build — Authentication, нажмите Get started, затем вернитесь в настройки.

Настройка в Altcraft

Откройте настройки ресурса в Altcraft.
Активируйте Firebase Cloud Messaging для Android и iOS приложений.
Заполните поля настройками из Firebase Console:

Что дальше

Интеграция приложения с Altcraft — добавление SDK и регистрация подписок
Структура push-сообщений — формат сообщений для Firebase
APNs — если также настраиваете iOS

Last updated on Jun 2, 2026

Yandex.AppMetrica

Huawei Mobile Services

Когда использовать
Что нужно до настройки
Настройка в Altcraft
Что дальше

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