Goal customer actions and scoring

Description

Altcraft pixels allow you to track customer actions on third-party network resources, such as:

• Websites and landing pages, including affiliate ones.
• Forums, social networks, blog posts and similar services.
• Mobile and desktop applications.
• CRM and integration services of the company.

Each registered client action contains two parameters:

• Goal — the name of the goal action;
• Value — the numeric value related to the goal action.

At the same time, the Pixel itself groups goals by type or traffic source, which can be used in various mechanics described in this article.

info

Symbols available for use in goal names:

• letters of the Latin and Russian alphabet (upper and lower case)
• spaces and tabs
• currency symbols
• ! # $ % & * + - . , : ; '
• = ? @ ^ _ ( ) [ ] / \ |

The maximum length is 128 characters.

Goal actions during viewing a web page

To register goal actions the visitors complete on a specific page when they view it, you can use two types of scripts:

• Show a page — JavaScript is used for this kind of tracking. Script activation is configurable, for example, you can set it to trigger only after the user scrolls the page. Select the required pixel, click "Get pixel code" and in the appropriate tab configure the script parameters: Goals, Value, Timeout and scroll options.

Then copy the code and give it to the developers of your website.

• Show a page (No JS) — it is the simplest way. Here the pixel looks like a transparent image, that is stored on the platform's tracking server. You add the code to any part of the webpage. Every time the user loaded the page, the pixel registers the goal action and the value related to it.

tip

If you need to register several goals, each with its own value, or if you need a more advanced algorithm for registering goal actions, use the Goal Registration API.

Goal actions in social networks and other public resources

You can use pixels to track the actions of customers on social networks, forums and similar web resources. There are two options:

• Show a page (No JS) — a transparent image loaded from the platform's tracking server. It's added to a form that supports images from external sources. When the client views such a record, the goal action is registered.

• Click a link (No JS) — add a redirect to the platform's tracking server for any link you want to place in a publication - on a social network or on a similar resource. Clicks on such a link will register the specified goal action and its cost.

Goal actions in desktop, mobile and web applications

In applications tracking of events is carried out by requests to the Goal and Goals Value Registration API. A distinctive feature of the API request is the grouping of goals and costs. Unlike ready-made scripts, "goal" + "value" pairs are supported in the request, so you can pass several goals, each of which will have its own value.