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Data analytics

Description​

You can analyze the results obtained after filling out the form in the "Collected data" section or in the "Insights" section.

  Collected data shows the responses of a specific user.

  Insights provides a general summary of the form (views, completions) and statistics on a specific question.

To go to one of the sections, find the required form in the general list and click the corresponding icon on the toolbar:

You can also go to analytics from the form editing window:

Collected data​

Open the form and go to the Collected data section. Here you will see a list of IDs of all completed forms. Click on an ID to get detailed information.

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The following buttons are located in the upper right corner:

— go to the form editing window.

— open form insights.

— export data on form completions for a certain period.

On the "Completed form" tab, you can find out exactly how the user filled out each field:

The "Metadata" tab displays detailed information about filling out the form: time, browser data, geolocation, user fingerprint, and UTM tags.

Form insights​

Open the form and go to the "Insight section. On the top panel, open the calendar and select the period for which you want to receive data.

Analytics provides the following information:

  • Views (how many times the form page was loaded).
  • Fills (how many times the form was filled out and submitted).
  • Average filling time .
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These metrics are not unique. If the same user has viewed or completed the form multiple times, all views and submissions will be counted.

There are two tabs available in Form insights:

  • Results analysis — statistics on a specific field in the form.
  • Statistics of survey — a general summary of the form.

Results analysis​

This tab displays statistics on the completion of a particular field in the form. To switch between pages of the form, use the buttons in the upper right corner.

Data for each field is collected in a separate block. Here you can see the question and answers given by users. At the bottom of the block, it shows how many times the field was filled in total.

Most of the data are presented in percentage and quantitative terms. Additionally, it is possible to visualize them in the form of a bar -     or pychart    .

For forms containing NPS survey, the Net Promoter Score and the distribution of responses by group will be provided:

Statistics of survey​

On this tab you can find the following information:

Page views​

Views will show how many times each page has been loaded. With this metric, you can find out on which page users most often abandon the form, and further optimize it.

Reasons for refusal​

1. Abandoned fills — the user partially or completely fills out the form, but does not submit it.

2. Bounces — there were technical problems when filling out the form (for example, the server stopped).

3. Repeat fills — the same user fills out the form several times. Although such fillings appear in the rejection reasons, they are also included in the overall summary.

Analytical slices of the report​

Below you can group respondents by additional parameters:

  • referrer
  • browser
  • operation system
  • language
  • time zone
  • UTMs

Form export​

Choose a form. Go to the "Collected data" section. There is an export button     at the top of the page. Click on it.

In the calendar, specify for which period to export data. Click Apply. Go to Tasks and download the file.

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