Classic marketing scenarios
Welcome workflow
Welcome workflows can start engaging your customers right after registration. A s displayed below will help you:
- automate opt-in process
- remind visitors of a dropped registration
- assign welcome bonuses and promotion codes
- redirect customers to your call centre or sales team for a direct call
You will find a guide to creating a welcome scenario on this page.
On-boarding: first purchase
On-boarding workflows will help you engage customers from the moment of the first promotion they receive. For example, after a mass mailing about new product line you can encourage customer activity by a scenario similar to this one:
- scenario launches when a customer interacts with your email
- reactivates customers who do not pay attention at first
- reactivates those who open store page and leave with no purchases
- assigns limited stock promotion codes (for tripwires e.g.)
On-boarding: customer education
One of the best ways to gather a highly loyal audience is to make them educated in your field of business. This becomes crucial when speaking of financial sector where customers' trust is the key to success. And here you come as a tutor figure — not mere seller.
Customer learning can be automated and made interactive with Altcraft Marketing scenarios, that will check customers' progress and assign relevant trainings:
Abandoned shopping cart
If your potential customer is interested in your offer as much as adding products to a shopping cart — though not proceeding with checkout — you can get a second chance by reminding of the abandoned cart. If you can sacrifice a discount in exchange for customer retention — a scenario can automatically assign promotion codes for a limited stock of products.
API request is used to launch this scenario:
You can find an example of how to implement a shopping cart abandonment scenario in this article.
Customer loyalty management
Customer loyalty is one of the key aspects of the modern market. It is a good way to implement gamification of your marketing processes. Compose a scenario that will ispect customers' loyalty score, RFM metrics (average payment) and order details. It will definitely nourish your customers' loyalty:
Omnichannel customer reactivation
You can reactivate inactive customers automatically with the help of the scenario in this example. Scenario is launched periodically - same as a regular mailing. Each launch a dynamic segment will provide customers who have ignored your mailings and offers for a specific period of time.
The sequence itself is what is called Cascade mailing — messages are sent consequently until a customer reacts to one of them. You can use this type of omni-channel communication in a wide variety of cases:
Regular payment notification
This scenario will help you automate omnichannel notification about regular payments, service period ending and similar workflows. A dynamic segment and schedule are used to launch a sequence of notification — via one or several channels. Before sending another notification scenario will check if the payment has been made:
