Action hooks event types

tip

When the subscription status changes (in the interface, via API, or during import), events are registered only for the following statuses:

• Subscribed
• Unsubscribed
• Complainer
• Hardbounced

When the status changes to Subscribed, the event is registered only if the previous subscription status was Unsubscribed, Complainer, or Hardbounced.

For example, if the subscription status is set to Suspended and then changed to Subscribed, the event will not be registered.

Events are not registered for the following statuses:

• Unconfirmed
• Suspended
• Invalid

Interface name	API name	Description
Email channel events
Send	send	Email is sent to a recipient.
Reply	reply	Subscriber's reply to received email.
Unique Open	uopen	Unique email message opening.
Open	open	Any email opening.
Unique Click	uclick	Unique email link click. It creates open and uopen events when open event is not captured.
Click	click	Any email link click.
Confirm	confirm	Confirmation link click in a regular message (creates click and uclick, if it is the first click for this message).
Confirm Subscription	confirmsub	Confirmation link click in a double opt-in message.
Unsubscribe	unsub	Recipient opted out by clicking a message link {unsubscribe} or {globalunsubscribe}.
Complain	complain	A recipient complained or reported spam.
SoftBounce	sbounce	Temporary delivery problems provider message. Soft bounce.
HardBounce	hbounce	Invalid address or similar delivery problems message. Hard bounce.
Suppression	suppress	Email was not sent: recipient address is in suppression list.
Delivered	deliv	Email delivered to a recipient.
Undelivered	undeliv	Email could not be delivered.
Read Message	read	Message remained open for 8 seconds or longer.
Glanced Message	glanced	Message remained open for less than 4 seconds.
Skimmed Message	skimmed	Message remained open for 4 to 8 seconds.
Subscriber Profile Import Events
Manual Import	import_manual	Manual profile import via platform interface.
File Import	import_file	From file profile import via platform interface.
API Import	import_api	API profile import.
SMS channel events
Send SMS	send_sms	SMS sent to a recipient.
Click SMS	click_sms	Any SMS link click.
Unique Click SMS	uclick_sms	Unique SMS link click.
Delivered SMS	deliv_sms	SMS delivered to a recipient.
Undelivered SMS	undeliv_sms	SMS could not be delivered.
Unsubscribe SMS	unsub_sms	Recipient opted out by clicking a message link {unsubscribe} or {globalunsubscribe}.
Push channel events
Unique Open Push	uopen_push	Unique push open.
Open Push	open_push	Any push open.
Send Push	send_push	Push sent to a recipient.
Click Push	click_push	Any push link click.
Unique Click Push	uclick_push	Unique push link click.
Delivered Push	deliv_push	Push delivered to a recipient.
Undelivered Push	undeliv_push	Push could not be delivered to a recipient.
SoftBounce Push	sbounce_push	Temporary delivery failure (network issues, push service unavailability for any reason). This event means that the platform will continue attempting to deliver the message.
Hardbounce Push	hbounce_push	Permanent delivery failure (Invalid subscription id). After receiving such a response, the platform will not attempt to deliver the message again.
Custom (API) opt out
API unsubscribe	unsub_api	API profile opt out.
Campaign launch
Campaign launch	campaign_launch	Campaign launch. It has a custom hook message structure. Not available for historical events export.
Campaign errors
General: Error	camp_error	Errors that occurred during the campaign.
The events that are captured by Pixels in the external resources
Pixel Open	pixel_open	Pixel script activation. You can find out more about the parameters of this request there.
Promo code events
Promocode Attach	promocode_attach	The subscriber is assigned a promotional code.
Promocode Detach	promocode_detach	The promo code is unlinked from the subscriber's profile.
Promocode Activate	promocode_activate	The promo code is activated.
Events related to the automatic creation of a static segment during import
Static Segment Added	segs_add	The profile entered the static segment.
Static Segment Removed	segs_remove	The profile exited the static segment.
Events of merging multiple profiles or splitting one profile
Profile merge	profile_merge	Multiple profiles are merged into a new or existing profile through an API request. Not available for historical events export.
Profile split	profile_split	A profile is divided into several new or existing profiles through an API request. Not available for historical events export.
Telegram Bot events
Telegram bot send	telegram_bot_send	Message has been sent for delivery to a subscriber in a chat with a Telegram bot.
Telegram bot delivered	telegram_bot_deliv	The message has been delivered to a chat with a Telegram bot.
Telegram bot click	telegram_bot_click	A non-unique click on a link in a message in a chat with a Telegram bot.
Telegram bot unique click	telegram_bot_uclick	A unique click on a link in a message.
Telegram bot undelivered	telegram_bot_undeliv	The message has not been delivered to a chat with a Telegram bot.
Telegram bot subscription	telegram_bot_subscribe	A profile has subscribed to a bot by initiating a dialogue.
Telegram Group events
Telegram group send	telegram_group_send	Message has been sent for delivery to a subscriber in a chat with a Telegram bot.
Telegram group delivered	telegram_group_deliv	Message has been delivered in a Telegram group.
Telegram group click	telegram_group_click	Click on the link in the message in a Telegram group.
Telegram group undelivered	telegram_group_undeliv	Message has not been delivered to a Telegram group.
WhatsApp* events
WhatsApp* send	whatsapp_send	Message has been sent for delivery to a subscriber in a WhatsApp* chat.
WhatsApp* deliv	whatsapp_deliv	Message has been delivered in a WhatsApp* chat.
WhatsApp* click	whatsapp_click	A non-unique click on a link in a message in a chat.
WhatsApp* unique click	whatsapp_uclick	A unique click on a link in a message.
WhatsApp* undeliv	whatsapp_undeliv	Message has not been delivered in a WhatsApp* chat.
WhatsApp* read	whatsapp_read	Message has been read by a user.
WhatsApp* subscription	whatsapp_subscribe	Profile has been subscribed to a WhatsApp* channel.
WhatsApp* unsubscribe	whatsapp_unsub	Profile has been unsubscribed from a WhatsApp* channel.
Viber events
Viber send	viber_send	Message has been sent for delivery to a subscriber in a Viber chat.
Viber deliv	viber_deliv	Message has been delivered in a Viber chat.
Viber click	viber_click	Click on a link in the message. If the recipient clicks on the same link multiple times, each click event is recorded.
Viber unique click	viber_uclick	Unique click on a link in the message. If the recipient clicks on any link at least once, one unique click event is recorded.
Viber undeliv	viber_undeliv	Message was rejected by Viber or Devino.Online.
Viber read	viber_read	Message was read by the recipient.
Viber subscription	viber_subscribe	Profile subscribed to the Viber channel, i.e., agreed to receive messages from the business account.
Viber unsubscribe	viber_unsub	Profile unsubscribed from the Viber channel, i.e., blocked receiving messages from the business account.
Notify channel events
Notify delivered	notify_deliv	Message has been delivered.
Notify undelivered	notify_undeliv	Message has not been delivered.
Notify send	notify_send	Message has been sent.
Notify click	notify_click	Click on a link in the message. If the recipient clicks on the same link multiple times, each click event is recorded.
Notify unique click	notify_uclick	Unique click on a link in the message. If the recipient clicks on any link at least once, one unique click event is recorded.
Notify subscription	notify_subscribe	Profile has been subscribed to a Notify channel.
Notify read	notify_read	Message has been read by a user.
Notify unsubscribe	notify_unsub	Profile has been unsubscribed from a Notify channel.
Notify complain	notify_complain	A recipient complained or reported spam.
Pop-up events
Popup: Post	popup_post	The popup form has been completed and submitted.
Popup: Click	popup_click	Click on any popup element except the "Close" button.
Popup: Error	popup_error	Any error in the popup.
Popup: Bounce	popup_bounce	While submitting the popup form, technical problems occurred (for example, a server failure).
Popup: Close	popup_close	Click on the "Close" button in the popup.
Popup: Open	popup_open	The popup is shown to the user.
Popup: Custom	popup_custom	An event configured on the client side was registered.
Loyalty program events
Loyalty: Registration	loyalty_register	Profile registration in the loyalty program.
Loyalty: Unregistration	loyalty_unregister	Profile exclusion from the loyalty program.
Loyalty: Level Up	level_up	Loyalty level upgrade.
Loyalty: Level Down	level_down	Loyalty level downgrade.
Loyalty: Points Accrual	points_accrual	Loyalty points accrual.
Loyalty: Points Activation	points_activate	Loyalty points activation.
Loyalty: Points Expiration	points_expire	Loyalty points expiration.
Loyalty: Points Redeem	points_redeem	Loyalty points redemption.
Loyalty: Cancel Accrual	points_cancel_accrual	Loyalty points accrual cancellation.
Loyalty: Cancel Redemption	points_cancel_redeem	Loyalty points redemption cancellation.
Loyalty: Points Reset	points_q_reset	Loyalty points reset.
Campaign audience segmentation events
Added to Campaign Audience	sc_add	The profile has been added to the campaign audience.
Assigned to Test Group	sc_test_group_assign	The profile has been assigned to a test group.
Assigned to Control Group	sc_control_group_assign	The profile has been assigned to a control group.
Removed from Campaign Audience	sc_remove	The profile has been removed from the campaign audience.
Suppressed by GCG from Campaign	sc_gcg_suppress	The profile was not added to the campaign audience due to being in the GCG (Global Control Group).
GCG events
GCG: Add	gcg_add	Registered GCG entry event.
GCG: Remove	gcg_remove	Registered GCG exit event.

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*The Meta organization, which owns Instagram, Facebook and WhatsApp products, has been declared as extremist and banned in Russia.