Skip to main content
Altcraft Docs LogoAltcraft Docs Logo
User guide iconUser guide
Developer guide iconDeveloper guide
Admin guide iconAdmin guide
English
  • Русский
  • English
Login
    User documentationGetting StartedFAQAltcraft glossary
      Profiles and databasesarrow
    • Subscription resourcesManaging databasesSubscriber profileProfiles import and data updateScheduled customer data importAutomatic data collectionBulk customers profiles updateDouble opt-in subscriptionSuppression listsProfile relationsProfile history exportProfile exportCreating a static segment based on import resultsHow to open a CSV fileMatchingTypes of fields in the databaseGlobal control groupsSubscription Manager
      Communication channelsarrow
      • Email channelarrow
      • Email: ISP interactions best practicesEmail: sending domain configurationEmail: setting up and using postmastersБыстрый старт
        Push channelarrow
        • Mobile Pusharrow
        • Settings & implementation
            Integrate your app with Altcraftarrow
          • Providers: push message structureProcessing and adding a subscriptionEvent registration
          Web pusharrow
        • Preliminary Settings
            Web browser push configurationarrow
          • Firebase Cloud messagingApple SafariMozilla Services
          Connecting Web Push to a WebsiteTransferring Data to the PlatformWeb Push SDK Methods
            Import of subscriptions from third-party push servicesarrow
          • Migrating push subscriptions from third-party servicesHow to transfer push subscriptions configured for Safari?Migration from OneSignal
      SMS channel
        Creating mailing from scratcharrow
      • EmailSMSWeb PushMobile PushWhatsAppViber*™Руководство: SMS-рассылка через VK NotifyMAX BotMAX GroupNotifyTelegram BotTelegram Group
      Communication Channels WorkflowРуководство: SMS-рассылка через УТШРуководство: push-рассылка через сервис от "Согласие"
      Segmentationarrow
    • Static SegmentsDynamic SegmentsUpdatable Segments
        Segmentation Conditionsarrow
      • Segmentation by Profile dataSegmentation by Interactions with EntitiesSegmentation by Activity of the channelSegmentation by external dataSegmentation by external SQL tablesSegmentation by Profile structure
      Best Send Time (BST)Logical operators "AND" and "OR"Recommendations for working with segments
      Message templatesarrow
      • Working with message templatesarrow
      • Working in the editorEmail-templateSMS templatePush templateMAX templateTelegram templateWhatsApp templateViber™ templateNotify template
        Visual editor for email-templatearrow
      • Visual editor interfaceAdding blocksElements and their settingsCustom blocksStyle managerLayer manager
      Template fragmentsImage galleryContent personalizationCreating tables based on array elementsBlock editor for email template
        Altcraft Variables and Functionsarrow
      • Logical expressions in messagesLoops in messagesMarket variables in templatesUsing the JSONPath functionality
        Dynamic content in messagesarrow
      • Dynamic HTML contentDynamic JSON contentContent from SQL database in templatesDynamic API content
      Importing and exporting a message templateImporting a template from a third-party serviceExporting a template from Pixcraft
      Mailingsarrow
    • Mailings calendarBroadcast mailingsRegular mailingTrigger mailingMultivariate testingMailing testingMailing schedulePlacement mailing
      Campaignsarrow
    • Working with CampaignsLocal control groups (LCG)Stratification Violation ErrorAudience expansionAudience building
      Automation scenariosarrow
    • Managing scenariosNodes of the scenarioClassic marketing scenariosStep-by-step welcome scenario guideScenario for automatic notification of the managerAbandoned cart scenario
      Marketarrow
    • Market settings
        Productsarrow
      • How to create a product manuallyHow to import a product from a fileScheduled product importProduct and SKU SegmentsPreparing the YML file
      OrdersMarket variables in message templateGuide: how to send an order confirmation email
      Loyalty programsarrow
    • Loyalty programsLoyalty integration with external systemsБыстрый стартBasic loyalty program use casesOrder SegmentsPromotion codes
      Reports and analyticsarrow
    • Channel reportTraffic report
        Summary reportarrow
      • Summary report metrics
      Cohorts reportLifetime reportFunnels reportGoals reportAudience growth reportClick map reportLoyalty programs reportBounces reportUndeliveries reportReport on global control groups
      Integrationsarrow
      • Action hooksarrow
      • Altcraft Action HooksAction hooks event typesAction Hook Message StructureJSON batch request (HTTP POST action hook)Message to RabbitMQ brokerMessage to RabbitMQ exchangerMessage to Kafka brokerTest event
        Integration of third-party services using Albatoarrow
      • Connecting Altcraft to Albato Launching the welcome scenario using AlbatoTransmitting event dataSetting app a trigger mailingEvent registrationGoogle Sheets and Altcraft integration AmoCRM and Altcraft integration
      Facebook Ads Manager™Google Ads AudiencesMAXYandex.Audience™VK Ads™Static segment synchronizationYandex AppMetrica™Tilda™Lpgenerator™WhatsAppViber*™ integrationIntegration scopeData Transmitted During SynchronizationNotify
      Weblayersarrow
      • Formsarrow
      • Create a formForm constructorAppearanceActions after form activationData analyticsBinding data channel and formsConditional logic in forms and surveysNPS testing
        Pixelsarrow
      • Goal customer actions and scoring
        Pop-upsarrow
      • Creating and publishing a pop-upSetting up a popup in the code editorManaging pop-ups manually via scriptPopup analyticsGuide: pop-up for push subscriptionsCase: Creating a pop-up with the "Wheel of Fortune" widgetBasic cases of placing a popup via the Tag Manager
        Tag Managerarrow
      • Configuring and installing Tag ManagerTrigger typesVariables typesLinking a pixel and the Tag manager
      Settingsarrow
    • Account settingsCustom linksVirtual sendersSending policiesAudit journalTags FAQ
        Users, groups and accessarrow
      • Two-Factor Authentication (2FA)
        Connectionsarrow
      • Connection to Facebook Ads ManagerConnection to Google AdsConnecting to Yandex.Audience™Connection to 360dialogConnection to EdnaConnection to Devino TelecomConnection to SMSTrafficConnection to VK Ads™Connection to MTS OmniChannelCustom Authentication ConnectionOAuth2 connectionBasic Authentication connectionToken Authentication connectionConnection to RapportoMAX connectionConnection to Notify
      Attribute settings
      API requests: where to startarrow
    • Import or update a profileTrigger mailing launchEngage profile in scenario
      Changelogarrow
    • v2026.1.76v2025.4.75v2025.4.74v2025.3.73v2025.2.72v2025.1.71v2024.4.70v2024.3.69v2024.2.68.2v2024.1.68
    Documentation archivelibrary
  • Reports and analytics

Reports and analytics

note

All reports can be downloaded in CSV and XLSX formats by clicking the "Export Report" button in the action menu.

Channel reportChannel report

Channel report

The report provides data on all events that are tracked in campaigns: sends, deliveries, opens, clicks, etc.

Traffic reportTraffic report

Traffic report

The report provides data on profile traffic from sources such as channels, web forms, pixels and pop-ups.

Summary reportSummary report

Summary report

This report gives you detailed statistics for mailings with number and percent values for all channels.

Cohorts reportCohorts report

Cohorts report

Learn how different groups of subscribers interact with your marketing services.

Lifetime reportLifetime report

Lifetime report

Lifetime indicates client message activities like opens or link clicks.

Funnels reportFunnels report

Funnels report

You can analyze your marketing strategy conversion or count it for certain action using this report. It gives information about each step completion for customers group.

Goals reportGoals report

Goals report

This report shows analytics about website visits and performing target actions like: income form deal, partner commission etc

Audience growth reportAudience growth report

Audience growth report

Click map reportClick map report

Click map report

The tool provides visual insights into user interaction with message content.

Loyalty programs reportLoyalty programs report

Loyalty programs report

Learn more about how to track the effectiveness of your loyalty programs: NQP, revenue, and member count.

Bounces reportBounces report

Bounces report

Track the number of email messages that were not successfully delivered to recipients on the first attempt.

Undeliveries reportUndeliveries report

Undeliveries report

Undeliveries report displays information about number of Email, SMS and Push messages that could not reach subscribers.

Report on global control groupsReport on global control groups

Report on global control groups

Detailed analytics on global benchmark groups are available on this page.

Last updated on Aug 24, 2023
Previous
Promotion codes
Next
Channel report
© 2015 - 2026 Altcraft, LLC. All rights reserved.