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Placement campaign

Description​

Placement campaign is a tool for placing content for subscribers on a specific resource with the possibility of cancellation at any time.

After launch, the campaign sends content to each subscriber in the data source (in the case of a scheduled start) or to a specific lead that initiated a certain event (in the case of a triggered start condition). If the channel is configured to unsubscribe, the placed content can be removed from the resource manually or upon reaching a certain date and time.

To create a new campaign, go to "Campaigns" → "Placements" in the main menu. Click + Create in the top panel.

General settings​

Enter the name of your campaign and its description. If necessary, set access groups and add tags for additional grouping. Also, you can specify stats SUBID. There is a toggle switch to activate the campaign:

Channel​

In the drop-down list, select a channel that can be used to send messages for this campaign type.

Subscribers​

Campaigns are sent to customers who subscribe to a certain resource. Resources can be a separate website, product, promotion, or another direction of your communications with customers. Select a resource. Make sure the recipients in your database are subscribed to it.

Select an audience source. Placement campaign recipients can be a profile database or a segment consisting of profiles from one or more databases.

If you are using a placement campaign to send messages through a custom channel, the campaign settings may vary depending on the channel configuration. For example, some channels may require selecting only the resource without specifying the subscriber source.

Templates​

Select the content you want to use in your placement campaign. Click     to add a new template. Any campaign type supports up to 16 message templates. The campaign will send each recipient one randomly selected message in equal proportions. If you want to preview the message, click on the template thumbnail.

Schedule​

Start and stop settings​

A placement campaign can be launched in two ways:

  • on specific date at specific time
  • on trigger for one subscriber

Start at a specific date and time​

The campaign will run once at the specified time. After that, the campaign will not be available for restart.

Strat by trigger​

The setup is similar to a trigger campaign. Content will be sent to every subscriber that will be captured by the trigger.

Cancellation of placement​

Cancellation of placement is only available for channels where it's configured. If the cancellation was not provided by the administrator when configuring the channel, this option will not be available for editing in the campaign.

There are two types of cancellation:

  • on specific date at specific time
  • manually

Both options will cancel placements for all subscribers to whom the content was sent. It does not depend on the start type. If the start was set to a trigger, the trigger will be deactivated before cancelling.

Placement campaign can be canceled manually if its status is "Deployed".

Additional settings​

In the "Limitations" block, you can configure limits and sending policy.

If Smart settings are activated for your account, you can manage campaign virtual senders, blind carbon copy settings and several other options. This section will appear at the bottom of the campaign editor page. The following settings are available:

  • Virtual sender — this option allows you to select a virtual sender for the campaign. The virtual sender is the set of rules for sending messages from real senders.

  • Custom tracking domain — this option allows you to track actions in campaign messages using additional tracking servers. Domains must be divided with line breaks.

  • Send hidden copy to these addresses — BCC for sent messages. Addresses must be divided with line breaks.

  • Extra options — these options depend on your Altcraft configuration. For example, these options can be Enable random tracking prefixes, or Do not check contact data for uniqueness.

tip

If you are not sure, what Smart settings you need to use, please contact your Altcraft administrator or Altcraft support specialists.

If you want to launch a campaign right after its creation, toggle the option "Start the campaign right now" at the bottom part of the page.

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