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Tags FAQ

What is a tag​

A tag is a label that can be assigned to some platform objects. The main application is to quickly find objects by tag. Tags usually associate objects with something in common. For example, campaigns that are launched as part of a specific promotion, or templates that target the same audience.

Which objects can be tagged:

  • profiles databases
  • resources
  • segments
  • templates
  • database imports
  • suppression lists
  • campaigns
  • scenarios
  • forms
  • products and orders

How to create a tag​

Тег создается непосредственно в объекте, которому вы этот тег хотите назначить. Перейдите в окно редактирования объекта, установите курсор в поле "Теги" и введите текст, затем нажмите Add или ↵ Enter.

The tag is created directly in the object to which you want to assign this tag. Go to the object editing window, place the cursor in the "Tags" field and enter the text, then press Add or ↵ Enter.

To unpin a tag from an object, click the cross symbol.

You can assign any number of tags to an object. Tag names are not limited in any way:

  • any number of characters;
  • Cyrillic and Latin;
  • spaces;
  • special symbols.

Tag examples: new2023, брошенная корзина, abandoned_cart.

Where I can see my tags​

When you save an object with an assigned tag, the tag is also saved. There is no separate window where you can view all tags. However, when editing another object, all previously created tags will be available in the drop-down list:

While a saved tag can be detached from an object, it cannot be completely removed from the platform. All account users see all existing tags.

Where to use tags​

1. Search for objects in the general list

Go to the desired section (for example, Templates) and click the icon     to the right of the search bar. Select one or more tags.

To see what tags have been added to the search, hover over   :

2. Segmentation of profiles by events in campaigns or templates (sends, deliveries, opens, clicks)

When you use one of these selection conditions, you can select all campaigns or all templates with a specific tag or tags:

3. Analytical reports

In the channel report and in the traffic report, you can use tags in filters. For example, to quickly find the desired object:

You can also select all objects of the same type that have one or more tags assigned at once. To do this, switch the selection mode: Single selection of campaigns → Selection of campaigns by tag. Then select tags in the drop-down list and apply the filter:

In the summary report, you can use tags to filter the data in the table:

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