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Email template

For newsemails to mail providers, use Email as the sending (communication) channel:

From email settings​

In the From email settings fill in the following fields:

  • Subject — the subject of the message that will be displayed in a recipient's email client. You can personalize the theme using the variables menu (</>), or manually using system variables. You can also add emojis to the subject.
  • From name — the name of a sender. You can add personalization and emojis.
  • From email — the address of sender.

To reply-to settings fill in:

  • Reply-to name — the name for replying to a message. Personalization is available: for example, you can specify the name of the client's personal manager here.
  • Reply-to email — the email address to replying to the message.
caution

The fields From name and From email override the values configured for the Email channel in Resource if resources are not used the values of similar fields in Profile Database.

tip

By default, Altcraft does not convert styles included in the HTML version of the message to lowercase tags (Do not convert CSS into HTML style attributes). However, if this option is removed, styles will be added by attributes to the message elements:

/<h1 style="font-size:36px;"/>Hi!/<//h1/>
/<h2 style="font-size:28px;">Nice day, isn't it?/<//h2/>

This ensures greater compatibility with Outlook and other mail clients that do not support styles included in the /<style/> block.

HTML version of email​

Most subscribers see the HTML version of an email in their mailboxes. The editor supports HTML and CSS, as well as personalization variables.

The following functions are available to facilitate formatting and working with objects:

Formatting​

— bold text

— italics

— strikethrough text

— formatted text

— underlined text

— bulleted list

— numbered list

— insert table

Service functions​

— adding pixels to track the opening and reading of the email. If you don't insert pixels while editing a message, the system will warn you about it when saving.

— adding external HTML content. You can also specify the source address of the variable manually {[http://example.com ]}.

— add or edit links.

— setting UTM.

— add or edit images.

— adding buttons Social share links

— menu editor variables and functions. Using this button, you can add customer profile data, promo codes, loops and logical expressions, as well as dynamic content and system links to the message.

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Using the row of buttons on the right side of the window, you can enable toggle word wrapping or full screen mode .

You can also use the visual editor to edit the finished template.

Text version of email​

The text version of the email is text without formatting. It is displayed in the mail instead of HTML if the subscriber's email provider or the client itself blocks the HTML version. This version is disabled by default. To include it in an email, check the box Add text version of the email.

You can generate a text version based on HTML using the buttons:

— generates a text version with hyperlinks.

— generates a text version using Markdown links, which can improve compatibility with various mail systems.

The text version also supports lists, UTM tags, links and variables.

caution

If the HTML version of the email contains an unsubscribe link or a confirm link, it must also be present in the text version of the email. Otherwise, you will not be able to save the template.

AMP-version​

AMP allows you to add JavaScript components to emails and make them interactive. In an AMP email, the user can complete a survey, buy a product, or confirm registration without going to the site.

Email clients require special registration from the senders of AMP emails. For instructions on adding your sender's address to the allowed list, go to the official AMP documentation.

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For those who are just starting to master AMP, this guide will be useful .

To send AMP emails, you need to check the box in the field "Add AMP⚡HTML version". An additional tab AMP⚡HTML will appear below, where you can use AMP components.

tip

At the moment, AMP emails support the following email clients:

  • Gmail;
  • Yahoo;
  • Mail.ru.

If an email arrives on an email client that does not support AMP technology, the recipient will see the HTML version.

In the AMP version of the email, only the data-name attribute is supported for naming links. When saving the template, the platform will automatically insert the attribute into all links.

<a href="https://example.com " title="Link text" data-name="link1">Link text</a>

Also note that if you add an AMP parameter to a link, you do not need to wrap the link with tracking, otherwise it will not work. To disable tracking, add the no-track attribute. Clicks on such a link will not be tracked.

<a href="${{exampleUrl}}" title="Link text" data-name="link1" no-track>Link text</a>

Escaping template expressions​

The AMP templating syntax is the same as the Altcraft templating syntax. To avoid uncorrected code processing, it is necessary to escape template AMP expressions using the $ symbol.

For example, if you are using the <amp-list> component, then replace the variable for substituting the list item {{title}} with ${{title}}:

<amp-list id="myList" src="https://foo.com/list.json">
  <template type="amp-mustache">
    <div>${{title}}</div>
  </template>
</amp-list>

A convenient link builder is built into the email editor. To add a link, place the cursor in the appropriate line and click on the button Insert a link. If you want to change a link that you have already added to the template, select it in the editor and then open the constructor:

In the constructor, you can select the link type depending on the purpose:

  • Enter a custom link — link to any web page except user links unsubscribing and confirming.
  • Unsubscribe link — a link to the system or user's subscription termination page for the resource. The subscription status changes to Unsubscribed. Does not affect the global profile status and other subscriptions.
  • Subscription manager (preferences) links — link to the subscription management system page. The client will be able to suspend their subscriptions, resume or unsubscribe from newsemails.
  • Suppression link - link to add to the stop list, by which the client will be able to block the receipt of certain content.
  • Global unsubscription link — changes the global profile status of the client to Unsubscribed, completely ending the possibility of communication.
  • Web version link - link to an exact copy of the letter sent to the subscriber. If the client has problems displaying the email, it will be available via a link from any browser.

In the general settings enter the URL to go to if you are adding your link. For system links, the field will be pre-filled. Also enter text to display in the email and name. Name is used in reports, segmentation and when launching triggers and scenarios.

Additionally, you can disable redirection to tracking when clicking on the link, as well as make any link a subscription confirmation link.

UTM marks​

For each individual link in the email, you can override the UTM tags. To do this, go to the UTM tab and activate the Add UTM marks.

Variables can be used as labels, such as the name of the campaign or databases.

If you want to use a link in the email to go to the mobile application, activate the option This is a new deep link on the corresponding tab.

To specify different links for Android and iOS platforms, add legacy deep links. Please note that such links can only be added using tracking.

Email attachments​

To attach a file to an email, use the form at the bottom of the editor. There are two options:

  1. Upload a file to the platform from your computer:

  1. Select the storage directory of the file on the server on which the platform is installed. You can use client profile variables in the directory path. Enter the file location and click Add:

You can delete downloaded files and saved file paths by clicking on the cross on the right side of the file:

Web-version of email​

The web version of email is the version of the email message that the user can view as a web page in the browser in case of incorrect display in mail services. Web versions increase the chances that your message will be viewed even with unexpected mail client errors. Also, the presence of a link to the web version allows you to quickly and conveniently share a letter if necessary.

You can add a link to the web version through the link builder or manually:

<a href="{webversion}" title="Web version of the email" name="web_version"> Open an email in a browser</a>

It is also possible to add a link through the variables menu. Open it by clicking </> on the toolbar. Select Tracking — Web version link:

You can view the web version of the email sent to the client in profile history. By default, the web version is stored for 30 days. The platform administrator can change the retention period in the account settings.



tip

The link to the web version does not open in preview mode and when sending a test email. The web version is generated only for sent messages. To check the link, send an email to the test subscriber via the broadcast.

info

By default, saving web versions is disabled in the account. To activate this feature, the platform administrator must configure the web version policy. After that, links will appear in the profile history to view the web versions of the sent messages.

If a link to the web version is not included in the email template, the web version of the email will not be saved. However, the administrator can modify this setting by enabling the Always save email web versions option in the account settings.

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