Channel report
Description
The channel report provides data on all events that are tracked in campaigns: sends, deliveries, opens, clicks, etc. You can get information either for one channel or for all of them at once. It is possible to group data according to various attributes, drill down into the report or use filters to get only the information you need. You can also compare metrics, for example, for different time periods or for different templates.
Get started by selecting Analytics → Channels in the main menu.
The Altcraft platform allows an inaccuracy of 0.02% when generating reports.
Report settings
Channel report settings include:
- grouping data,
- adding filters
- saving the report.
On the right you can see the following buttons:
List of reports —
open the list of ready reports;
Export report —
download the report in csv or xlsx formats;
Assigned groups —
assign access groups
Grouping data
By default, the report is built for all channels — Email, SMS, Push, Telegram, WhatsApp*, as well as custom ones. To get data for a specific channel, select it in the "Report by" field.
Next, set a period. You can set the date range in the calendar manually or choose one of the presets.
Select the attribute by which you want to group the data in the report. After that, you can detail the grouping by selecting the attributes one by one in the "in which to show" field. Grouping is possible up to three levels.
You will see the attributes for grouping in the window on the right. They are divided into three categories:
Date and time. Group data by hours, days, weeks, months, quarters and years.
Channel. Group by platform objects (resources, scenarios, campaigns, segments, etc.).
Event. Group by link, domain, domain group, or provider.
Adding filters
Filters are useful when you need to view data for specific days, campaigns, templates, etc. Using filters, you can remove data from the report that does not meet certain conditions. Filter categories are the same as grouping categories: