Segmentation Conditions

This section contains conditions for segmenting profiles:

From Profile

Configure the audience for mailings using any profile data: standard fields, custom fields, system information, and subscription data.

Segmentation by Interactions with Entities

Segment your audience based on interactions with platform marketing entities: scenarios, forms, popups, loyalty programs, and others.

Activity of the channel

Configure the audience for mailings based on subscriber activity across various communication channels: Email, SMS, Push, messengers.