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Segmentation by subscriptions

Description​

Segmentation by subscriptions is convenient, when you need to set ability to communicate with customers by certain channels within several resources. When you organize omni-channel marketing campaigns, selection by subscriptions allows you to configure your mailings precisely.

Subscription​

Segmentation by subscription allows you to select profile, which are subscribed to certain resource or channel, or select profiles by subscription status. The following operators are available:

  • Does not exist — rule will select profiles, that do not have subscription to certain resource or channel.
  • Subscribed — rule will select profiles with active subscriptions to selected resource or channel.
  • Not subscribed — rule will select profiles, which have subscription to selected resource and channel, but subscription status does not allow to send messages to the customer.
  • Unsubscribed, complainer, hard bounced, unconfirmed, suspended, not valid — rule will select profiles according to subscription to selected resource and channel status.

Email subscription​

This is segmentation based on email subscription. It allows you to select subscribers groups by email provider, or find another certain data. The following operators are available:

  • Is equal to/Is not equal to — rule will look for exact accordance of email address in subscription.
  • Contains — rule will perform search by part of email address.
  • Domain group is/Domain group is not — rule will select email addresses of selected domain group.
  • Domain is/Domain is not/Domain contains - rule will perform search by email domain or its part.
  • Standard operators used to search subscriptions data in lists and external sources.

SMS subscription​

This is segmentation based on SMS subscription. It allows you to perform selection by existence/absence of contact data in lists and external sources, or select by full or partial accordance: Is equal to/Is not equal to, Contains/Does not contain.

Push subscription​

This is segmentation based on Push subscription. You can use selections only by full accordance (Is equal to/Is not equal to), and you can use search in lists and external sources. Besides, you can select profiles by push subscription provider:

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