Segmentation by action history
Description
Subscriber actions history is based on several action types:
- Actions related to sent messages,
Subscriber actions on websites and in the applications, which were tracked by pixels.
- Actions in workflows and loyalty programs.
Segmentation by actions allows you to perform segmentation by actions frequency (LTV), or by income frequency (RFM).
Messaging action history
Messaging action history segmentation allows you to divide subscribers depending on events in various channels: Email, SMS, Push, Telegram Bot, WhatsApp*, Viber and Notify.
For most rules, the following selection operators are available:
Exists/Does not exist — this rule will select profiles that have at least one action of the selected type.
Not happened — this rule will select profiles that do not have at least one action of the selected type. Depending on the operator, you can set the campaign, message, time period, or amount of days since the current date.
At least [n] times — this rule will select subscribers by the amount of selected actions. Depending on the operator, you can set the campaign, message, time period, or amount of days since the current date.
In all rules except Exists, you can select message templates or campaigns — within which the action was made.
Then you can select several templates or campaigns in one rule. Action in any of these objects will count — they are combined by the OR operator.
Message sent
The send event is available in all channels. Sending action is written into subscriber profile, when campaign forms message and redirects it to sending module, SMS gateway or push platform, depending on the communication channel.
Message delivered
The delivery event is available in all channels. Delivery events are processed in different ways, depending on the communication channel. Registration of email delivery is based on the email provider's response. SMS delivery registration is based on the operator or sending gateway's response.
Selection by delivery rules can be used in different situations. For example, if you need to find, which customers did not open the message, or which customers did not receive the message because their email or telephone was temporary unable.
Message opened
The opening event is available in Email, SMS and Push channels. Email openings are registered by pixels, built-in messages, which send queries to the Altcraft tracking server. SMS openings also can be registered on sending gateway or by the operator. Push notifications are mainly opened automatically if they are allowed in the browser or mobile device OS.
Using segmentation by opening, you can receive the precise number of unique openings within the campaign/message/time period. Using this, you can count Open Rate (OR) for certain customers group.