Communication channels

Client messaging

Altcraft Platform offers you 6 communication channels out of the box: Email SMS, Push (both browser and mobile app), as well as Telegram, MAX, WhatsApp*, Viber*™ and Notify. In various configuration options you will also get access to custom communication channels, like banners or social networks. This article provides you with instructions on their settings and debugging.

You import your customers' digital profiles into a Profiles database. They get subscribed to your messaging Resources — via one or several communication channels and contact data entries.

In Altcraft Platform each Mailing can be sent over one specific channel. If you need to orchestrate omnichannel messaging, you can organize cascade sending with Scenarios.

Content for all the available communication channels is created in a single Message template. Thus different mailings can use only one template that provides you with extra analytics intersections.

Email channel

Email allows you to send the largest amount of content, for a letter can contain different design elements and interactive sections, the ones to improve customer engagement and retention rates. To start messaging over SMTP Email, you will need a sender (From) domain to include in databases and resources settings.

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This article will help you configure a sender domain for effective mailing.

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And this one will provide recommendations on how to interact with email providers.

SMS channel

Short Message Services are just too great for transactional messaging to ignore them. All you need is your customer's phone number — and you will reach him or her even if no 3G+ network is available. No subscription confirmation required, no mass messaging restrictions. Most of the SMS messages are opened. To send SMS through Altcraft Platform, you need to integrate the platform with a telecom service. Such services often provide you with CALLER_ID — your "from name", which must be specified in the Resource when setting up an SMS channel.

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Set up your first SMS mailing with the help of our Step-by-Step Guide!

This article contains information about ready-made telecom gateway integrations.

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You can as well require a custom integration. Contact team@altcraft.com for details.

Push channel

Push notifications are one of the best ways to communicate with your subscribers as they are virtually free: no fee for sending a push compared to telecom operator fee with SMS.

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For the push channel to work, first configure and activate it in Administrative panel.

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Web browser push configuration is described in this article.

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Mobile application push configuration is described in this article.

Telegram channel

There are 2 channels available for communication with subscribers in Telegram: Telegram Bot and Telegram Group. Telegram Bot will allow you to send direct messages to subscribers who have entered into a chat with the bot. With the help of Telegram Group, you will be able to publish posts in a Telegram group or channel through a bot.

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This guide will help you organize sending direct messages to a subscriber in Telegram. Please note that when using the Telegram Bot channel, the platform only sends messages. Subscriber data is collected and transmitted to the platform on the client side.

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To communicate with subscribers in a Telegram group or channel, use this guide.

WhatsApp channel

WhatsApp* is an effective communication channel that allows you to build a dialogue with the client in real time. Through this channel, you can inform your subscribers about upcoming events and changes in order status. Open rate in the messaging app reaches 90%.

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This guide will help you start your first WhatsApp* mailing.

Viber*™ channel

Viber*™ is a fast and convenient communication channel. You can send promotional mailings, transactional and trigger messages to your subscribers with Viber*™. The cost of such sendings is cheaper than SMS.

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The integration can be implemented through the providers Devino Telecom, SMS Traffic, MTS OmniChannel or Rapporto. This guide will help you create your first Viber*™ Mailing.

Notify channel

Notify — an effective channel for business communication with the client. Send transactional and service messages via Vkontakte and Odnoklassniki.

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For how to create a connection and how to set up integration, see the corresponding documentation articles.

Set up your first Notify mailing with the help of our Step-by-Step Guide!

MAX

Two channels are available in MAX for communication with subscribers: MAX Bot and MAX Group. MAX Bot is used to send personalized messages to subscribers who have started a chat with the bot. With MAX Group, you can publish posts in a MAX group or channel via a bot.

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Step-by-step guide explains how to organize sending personalized messages to a subscriber in MAX.

Note that when using the MAX Bot channel, the platform only sends messages. Collecting and transferring data about users who started a chat with the MAX bot to the platform must be implemented on the client side.

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To communicate with subscribers in a MAX group or channel, use this guide.

Communication channel limitations

Feature	Email	SMS	Push	WhatsApp™	Viber™	Notify™	Custom Channels
MVT testing	✅	✅	✅	❌	❌	❌	❌
Web version saving	✅	✅	✅	❌	❌	❌	❌
Subscription from scenario	✅	✅	❌	❌	❌	❌	❌
Suppression lists	✅	✅	❌	❌	❌	❌	❌
Click map	✅	❌	❌	❌	❌	❌	❌

For more information on custom channel restrictions, check the administrator documentation.

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* The Meta organization, which owns Instagram, Facebook and WhatsApp products, has been declared as extremist and banned in Russia.

** Viber™ is a trademark of Rakuten Group, Inc. Blocked in the Russian Federation.