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Web push: settings & implementation

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For application push see this article!

Web push notifications (also known as browser push notifications) are small pop-ups in the browser. These messages are contextual, timely, personalized, and best used to engage, re-engage, and retain website visitors.

You can send such notifications to your clients' desktop and mobile browsers. When a user subscribes to Web push notifications, every time you send a push notification it is displayed on the user's device at the top of the screen. Moreover, it is displayed even if the window is inactive.

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What is the difference between Web push and Mobile push?

Web Push notifications are sent to a visitor's device from a website via a browser. It can be both mobile and desktop browsers. At the same time, Mobile Push notifications come from mobile applications.

A push notification can contain:

  • A title that is similar to email subject
  • Notification text
  • An image or an icon
  • A clickable link

Altcraft Marketing uses different push platforms for the supported browsers:

ServiceWhich browsers use this service to send Web push notifications?
Google FirebaseGoogle Chrome, Mozilla Firefox, Opera, Yandex.Browser, Samsung Internet Browser
Apple Push Notification ServiceApple Safari (including PWA)
Mozilla ServicesMozilla Firefox
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Please note that sending notifications via Mozilla Firefox is possible both directly - Mozilla Services (SDK is built into the browser), and through the Google Firebase service.

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Google Cloud Messaging is no longer available due to migration to Firebase Cloud Messaging!

How to set up and enable Web Push notifications?