Tag Manager
 | Altcraft Tag Manager is a tool that allows you to manage HTML tags and JavaScript code without any need for developers. It is opportunity for you to create, add, and update code snippets on your site to track user activity and feed data into the platform. |
Altcraft Tag Manager is fully compatible with Google Tag Manager (GTM). You can use both tools on the same website without the risk of conflicts.
Basic terms
Container is a wrapper that stores tags, triggers, and variables. It provides the code that needs to be placed on the site to activate the tags.
Tag is a piece of code that performs a specific function (for example, showing a popup to site visitors).
Trigger is a condition for executing a tag. Triggers monitor certain events on a site (such as clicks or page loads) and activate tags in response to them. To fire a tag, at least one trigger must be configured.
Variable is a parameter to which certain values are passed. Variables can be used in both triggers and tags. In triggers, they are used as an activation filter, they determine when a particular tag should be fired. In tags, variables are used to obtain dynamic values.
In this section
Configuring and installing Tag Manager
Trigger types
Variables types