Campaigns

Terminology Update

Previously, all types of marketing broadcasts were called "Campaigns" in the platform. In the new platform version, they have been renamed to "Broadcasts", while the new "Campaigns" represent a broader tool.

Campaigns are a tool for the comprehensive management of marketing activities within a single workspace.

It allows you to configure audiences, segment databases, manage user profiles, control groups, and scenarios.

Within campaigns, you can both create and transfer existing marketing activities: scenarios, broadcasts, recurring, triggered, multivariate campaigns, and placements.

Working with Campaigns

Creating and managing marketing campaigns. Combining mailings and scenarios into a single strategy.

Local control groups (LCG)

Local control groups (LCG) in campaigns — the part of the audience that does not receive marketing communications used to measure the effectiveness of a specific campaign.

Audience expansion

Audience expansion in campaigns — a mechanism that automatically enriches the campaign audience using profiles from the activity segments.

Audience building

Audience building in campaigns — technical specifics and timing of distributing profiles between test and control groups.