Campaigns

Terminology Update

Previously, all types of marketing broadcasts were called "Campaigns" in the platform. In the new platform version, they have been renamed to "Broadcasts", while the new "Campaigns" represent a broader tool.

Campaigns are a tool for the comprehensive management of marketing activities within a single workspace.

It allows you to configure audiences, segment databases, manage user profiles, control groups, and scenarios.

Within campaigns, you can both create and transfer existing marketing activities: scenarios, broadcasts, recurring, triggered, multivariate campaigns, and placements.