Segmentation by subscriptions

Description

Segmentation by subscriptions is convenient, when you need to set ability to communicate with customers by certain channels within several resources. When you organize omni-channel marketing campaigns, selection by subscriptions allows you to configure your mailings precisely.

Subscription

Segmentation by subscription allows you to select profile, which are subscribed to certain resource or channel, or select profiles by subscription status. The following operators are available:

• Does not exist — rule will select profiles, that do not have subscription to certain resource or channel.
• Subscribed — rule will select profiles with active subscriptions to selected resource or channel.
• Not subscribed — rule will select profiles, which have subscription to selected resource and channel, but subscription status does not allow to send messages to the customer.
• Unsubscribed, complainer, hard bounced, unconfirmed, suspended, not valid — rule will select profiles according to subscription to selected resource and channel status.

Email subscription

This is segmentation based on email subscription. It allows you to select subscribers groups by email provider, or find another certain data. The following operators are available:

• Is equal to/Is not equal to — rule will look for exact accordance of email address in subscription.
• Contains — rule will perform search by part of email address.
• Domain group is/Domain group is not — rule will select email addresses of selected domain group.
• Domain is/Domain is not/Domain contains - rule will perform search by email domain or its part.
• Standard operators used to search subscriptions data in lists and external sources.

SMS subscription

This is segmentation based on SMS subscription. It allows you to perform selection by existence/absence of contact data in lists and external sources, or select by full or partial accordance: Is equal to/Is not equal to, Contains/Does not contain.

Push subscription

This is segmentation based on Push subscription. You can use selections only by full accordance (Is equal to/Is not equal to), and you can use search in lists and external sources. Besides, you can select profiles by push subscription provider: