Integration with Sendsay

Configuring the Sendsay SMTP relay

Sender configuration

• Go to Senders → Email
• Create a new sender or edit an existing one
• In the Type field, select Email: AKMTA
• Enable the Send via SMTP relay option

Connection parameters

To connect to the Sendsay relay, specify the following data:

• SMTP relay host: smtp.gate.sendsay.ru:587
• Username: Your login in the Sendsay system
• Password: Your password in the Sendsay system
• SMTP auth type: Login
• Use Start TLS: Enable

Webhook configuration

To receive delivery statuses, enable the Use webhook option:

• Select a gateway from the drop-down list
• Copy the generated webhook URL
• Configure webhook reception in your Sendsay account according to the official documentation

Checking relay operation

Analyzing email headers

To make sure that the message went through the Sendsay relay:

• Open the source code of the email (the “View source code” menu)
• Find the lines in the headers that start with Received:
• The presence of the following entry will confirm that the relay is working:

    Received: from gatoNNN.sndsy.ru (gatoNNN.sndsy.ru [185.138.182.XXX])
        by your-server.com with ESMTPS id XXXXXXXXXX

Specifics of statistics when working with Sendsay

Comparison of key indicators

Event	Altcraft	Sendsay
Sends	Counts each send	Counts each send
Opens	All opens (including repeats)	All opens (including repeats)
Unique opens	First open	Not supported
Deliveries	Successful deliveries	Successful deliveries
Clicks	All clicks (including repeat clicks)	All clicks (including repeat clicks)
Unique clicks	First click	Not supported
Unsubscribes	Special unsubscribe event	Counted as regular clicks

caution

Key difference: Clicks on unsubscribe links in Altcraft are recorded as unsubscribe events, while in Sendsay they are counted as regular clicks. Unsubscribes via the List-Unsubscribe header may also not be recorded in Sendsay.

note

Altcraft reports are recommended as the primary source of analytics, as the platform provides more detailed statistics and correctly identifies special events (unsubscribes).