Automatic data collection
Altcraft Marketing platform provides a set of tools that keep profile information up to date and enrich it with user behavior and activity details.
This data can be further used for precise targeting segmentation or analytic reports.
Message tracking
The basic type of data collection automation is tracking message action history. It works by default for all available communication channels.
Message tracking records basic actions for messages like sent, delivered, opened or clicked.
Email tracking
Email action history tracking is processed by preset pixels — special tracking elements — that can be transparent images, code fragments or parts of URL links.
They can capture the following events:
- message opened — a subscriber has opened the message
- message read — a subscriber has opened the message and kept it open for at least 10 seconds
- message clicked — a subscriber has clicked any link within the message
- link clicked — a subscriber has clicked a specific link within a message
- confirmed — a subscriber has clicked the subscription confirmation link
- unsubscribed - the unsubscribe link has been clicked by a subscriber
Email sender provides you with email carrier information for profiles:
- Delivered — the message has been delivered.
- Undelivered — the message hasn't been deliverd.
- Softbounced — sending client errors. The platform changes the profile status to "Hard bounced".
- Hardbounced — the provider completely refused to accept messages to this address.
- Complained — a subscriber reported to Spam. Communication is stopped.
A single message link click history can be analyzed using Altcraft clicks map with content change history.
Email tracking data can also be used for cohort and lifetime value analytics.
SMS tracking
SMS links are also tracked by Altcraft platform. They are automatically shortened for SMS message versions:
example.com/s/GrlX73
SMS sender also tracks events like Delivered or Undelivered provided by SMS carrier.
Web Push tracking
Web push actions are processed by push providers: Mozilla, Google Firebase or Apple Safari.
As a result you receive events like "Push delivered", "Push opened"and "Push link clicked".
App Push tracking
App push actions are tracked by the push providing application.
For events like "Push delivered" and "Push opened" there are two links in each message "ack" and "open", activated by the application GET request.
Optionally you can use event "Push link clicked" with "click_action" parameter.
AK Pixel
Pixel tracking scripts are implemented into your web site and track site visitors' custom actions. For more information see the specified documentation page.
API integrations
Using the API, you can create and edit profiles.
Scenarios
A scenario is a customizable logical process of automatic data processing.
The Refresh Data node directly modifies the data in the selected profile fields.
The Feedback node sends a message to the specified server, which can use the Altcraft API or work directly with the database.
Action hooks
Action hooks are used for sending events information to custom interfaces.
It can process more events than triggers — and they can both make http requests and send messages directly to RabbitMQ.
Profile update link attributes
You can use your messages links to update specific profile fields. The attribute notation looks like:
update-field_name="value"
It changes values in existing profile fields.
<a href="http://www.example.org" name="link" update-clicked_link="true">Update clicked_link!</a>
To subscribe your customer to a different resource on click — use the following link attribute:
<a href="http://www.example.org" subscribe-to="1">Subscribe me to resource #1</a>
Altcraft Marketing platform provides a set of tools that keep profile information up to date and enrich it with user behavior and activity details.
This data can be further used for precise targeting segmentation or analytic reports.