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Documentation for version v75

Loyalty programs

Description​

Loyalty programs can be used in marketing to increase customer involvement in buying process and to keep the customer until next purchase.

In this section​

Loyalty programsLoyalty programs

Loyalty programs

Create personalized and universal loyalty programs and use them to manage customer loyalty. Learn more.

Promotion codesPromotion codes

Promotion codes

Loyalty programs manage a base of promo codes that can give your customers access to special offers and discounts. Promo codes can be used in message templates and automation scenarios. Promotional code management is also available by API.

Last updated on Jan 14, 2026
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