Segmentation

Segment is a part of the database that includes profiles that meet certain conditions defined in the segment. After the segment is created, it can be included in a campaign or mailing as a source of subscribers.

Profiles segmentation allows you to target your marketing mailings and campaigns. Selection is based on customer profile data, action history in messages, on the website or in the application, as well as based on queries to external sources such as SQL databases or web service APIs.

To segment the audience of subscribers, open Data → Segments in the main menu. In the list, for each segment, the type and brief information will be displayed. Using the context menu, you can perform additional actions, for example, mass update profiles of the segment.

Open an existing segment or add a new query by clicking + Create at the top of the page.

Segment types

Static segments

Static segment can be counted by selection from the database, but it will not be recounted automatically after saving. You can add profiles into the static segment manually, and remove profiles in the same way. You can use these segments when you deal with fixed customers groups.

Dynamic segments

Dynamic segments are mainly used for targeting your marketing campaigns. Such segment does not save customers list, which fit segmentation conditions. Instead, the main thing which is saved is selection query structure. Counting is performed exactly in the moment of campaign launch - and actual information is used.