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This is documentation for Altcraft Platform v72. This documentation is no longer maintained.
The information for up-to-date platform version at this page is available (v74).
  • User documentation
Documentation for version v72

User documentation

User documentationUser documentation

User documentation

FAQFAQ

FAQ

Compiled responses to frequently asked questions about using Altcraft Platform.

Altcraft glossaryAltcraft glossary

Altcraft glossary

Explaining common terms in Altcraft Platform.

Profiles and databasesProfiles and databases

Profiles and databases

Guiding you through the process of building a customer database and managing subscriptions.

Communication channelsCommunication channels

Communication channels

Describing how to create Email, SMS, Push campaigns, as well as send messages to messengers.

SegmentationSegmentation

Segmentation

Segmenting the database based on customer profile data, action history, and external data sources.

Message templatesMessage templates

Message templates

Creating personalized messages for all communication channels using dynamic content.

CampaignsCampaigns

Campaigns

Setting up regular campaigns, broadcasts, triggers, and conducting MVT tests.

Automation scenariosAutomation scenarios

Automation scenarios

Explaining how to build scenarios and automate the customer's journey.

MarketMarket

Market

Leveraging order and product data for communication with your subscribers.

Loyalty programsLoyalty programs

Loyalty programs

Explaining how to create promo codes and send them to subscribers.

Reports and analyticsReports and analytics

Reports and analytics

Providing insights into assessing the efficiency of marketing efforts through various tools.

IntegrationsIntegrations

Integrations

Connecting the platform to other services like advertising platforms and messengers, and more.

WeblayersWeblayers

Weblayers

Configuring Tag Manager, creating pop-ups and web forms for the site.

SettingsSettings

Settings

Configuring the platform account, creating users, and managing access.

API requests: where to startAPI requests: where to start

API requests: where to start

In this chapter we explain what API requests are and why it can be usefull for a marketer to understand them.

ChangelogChangelog

Changelog

Sharing the latest updates in Altcraft Platform.

librarylibrary

library

Compiled useful tools for digital marketers.

Last updated on Aug 24, 2023
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